How to master search engine optimization for your business:

Search engine optimization, commonly known as SEO, seems to be this giant that, if we don’t make fast friends with, we will peril. It is simultaneously impossible to comprehend and the only way to succeed online. Awesome. So, basically, if you don’t know the intricate ins and outs of SEO you will fail.

Not exactly, but not entirely untrue either… Sorry!

The more you know about how search engines, like Google, work and the more up to date you are about the little nuances involved, the better off you are. However, you do not need to be an absolute master in order to make an impact.

Sure, working with an SEO expert is a great help, but there are a couple things you can do on your own to improve your search-ability and Google ranking. We have compiled a brief list of three easy and simple things within anyone’s wheelhouse that will take their SEO game from meh to yeah!

1) Just Doing Some Keyword Karate, Over Here N.B.D.

The first and most commonly talked about strategy is game-planning your keywords. Almost everyone who has a website knows what their keywords are—or at least should be. For example, if you are a make-up artist, you’re going to want to have ‘make-up’ as one of your key words. Yeah, we know; duh. Now, here is the thing, a way to edge up your keywords is to think about what real human may actually be searching for; like ‘natural make-up application in Portland’ for example. Rather than just having simple keywords in your arsenal, trying creating long ‘key phrases’ that a potential client may type (or talk) into a search engine.

2) Like, I Have This Blog…

If you don’t have a blog, get one. Though the way search engines hunt and operate is ever-changing, having a well written blog that houses actually helpful information will give you a level up. You can incorporate those keywords and ‘key-phrases’ we mentioned into your blogs as well, but try to avoid overly optimized jargon. The best blogs to read are the ones that are engaging and well, easy to follow. If you over-complicate your content or write specifically with search engines in mind rather than your audience, your blog ain’t gonna get much love. Just be true to your brand and offer some helpful info in a voice that resonates.

3) I Read About That On Medium

With online platforms like Medium and Quora gaining in popularity, a fantastic way to drive traffic to your website—and thus—improving your Google ranking is by writing personalize, high quality articles within your niche and publishing them on one of these sites. Sounds easy enough, but the key here is to have people read (and read through) your article. Which means quality is key, if you know your brands values and voice then choose a topic that you believe will impact people, within your brands value system and post away.

Overall, the best thing you can do to improve your SEO get creative with your keywords, put your clients first by the way of crafting your content to truly meet their needs and try and stay in the loop. Search engine optimization is an ever-evolving beast, so do you research and stay up to date. You can always check back here for more too.